Handball Can Do More: Home World Championships, Expaning Reach, and Sold-Out Arenas – A Sport on the Rise

1. “Hands up for more”: How the 2025 World Cup campaign became a movement for women's handball
2. ATLAS' marketing strategy in handball: An interview with the DHB's main sponsor
3. Ticket boom for the 2027 World Cup: Market-oriented pricing and a digital campaign lead to record sales
How does a World Cup campaign become a movement that permeates an entire sport? This masterclass shows how the Women's World Cup 25 campaign “Hands up for more” became a movement that continues to change and shape all facets of women's handball even after the World Cup. In addition, the DHB's main partner Atlas explains how it uses handball for wide-reaching and valuable brand communication. Also in focus: how the DHB, together with the sports marketing agency Two Circles, sparked a record-breaking ticket sales launch for the home World Cup 27 through market-oriented pricing and a digital campaign. And the DHB is bringing the boom to SPOBIS: two World Cup 27 VIP tickets for a Germany game will be raffled off among all participants in the masterclass.

Language: German

Masterclasse present by HBL and DHB

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