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Premium Hospitality Experiences: From the UEFA EURO 2024™ and the NFL & NBA Berlin Games to the FIFA World Cup 2026™
Speaker:
Hauke Albers
Director Hospitality & Sponsoring Solutions
SPORTFIVE
Lastname with A
Mario Lucan
Vice President Hospitality & Sponsoring Solutions
SPORTIVE
Lastname with L
About the session:
Premium hospitality has long evolved beyond private suites and buffets – it has become a central driver of fan experience, revenue generation, and international brand positioning. This masterclass showcases how hospitality packages transform into holistic experiences: from the record‑breaking commercialization of the UEFA EURO 2024™ and the NFL & NBA Berlin Games to a forward‑looking perspective on the FIFA World Cup 2026™ – featuring best practices in product design and presentation, international sales, volunteer and guest management, and merchandise.
Language: German
Masterclasse present by SPORTFIVE
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