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Handball

Handball is on the fast track—more emotional, dynamic, and economically stronger than ever. Following the Women's World Cup on home turf and ahead of the Men's World Cup, we speak candidly about topics such as fan loyalty, marketing, and the future prospects of the sport.
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Handball
Marketing & Communication
Commercialization
Stage X2

From the Arena to the Screen: Handball Between Traditional Values and Increasing Mediatization

Frank Bohmann
Handball-Bundesliga
Lastname with B
Andreas Heyden
Dyn Media
Lastname with H
Axel Balkausky
ARD
Lastname with B
Henning Feindt
Axel Springer
Lastname with F
Stage X2
German
false
Handball
Commercialization
Media
Stage X2

On the Road to the 2027 Home World Cup – Where Does Handball Stand 20 Years After the Winter Fairytale?

Mark Schober
German Handball Federation
Lastname with S
Gernot Bauer
ProSiebenSat.1
Lastname with B
Robert Müller von Vultejus
SPORTFIVE
Lastname with V
Pascal Hens
TV Expert
Lastname with H
Stage X2
German
false
Handball
Floor Y - Masterclasses

Handball Can Do More: Home World Championships, Expaning Reach, and Sold-Out Arenas – A Sport on the Rise

Saskia Lang
DHB
Lastname with L
Christian Missy
DHB
Lastname with M
Maximilian Finke
Atlas
Lastname with F
Matthias Lahr
DHB
Lastname with L
Jona Stachelhaus
DHB
Lastname with S
Floor Y - Masterclasses
German
false
Commercialization
Handball
Football
Marketing & Communication
Sponsorship & Brands
Floor Y - Masterclasses

Volkswagen - Side Event

Gerd Voss
Volkswagen
Lastname with V
Mark Schober
German Handball Federation
Lastname with S
Floor Y - Masterclasses
German
false
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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
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Our hotel recommendation with special conditions
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