From the Arena to the Screen: Handball Between Traditional Values and Increasing Mediatization

Speaker:

Frank Bohmann

CEO

Handball-Bundesliga

Andreas Heyden

CEO

Dyn Media

Axel Balkausky

Sports Coordinator

ARD

Handball

Marketing & Communication

Commercialization

Stage X1

About the session:

Digitalization is transforming professional handball. An analysis of the economic dynamics emerging from streaming and cross-media strategies – and how handball is becoming a pioneer for other sports in this field.

Language: German

More speakers to be announced soon

From the Arena to the Screen: Handball Between Traditional Values and Increasing Mediatization

Speaker:

About the session:

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