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From the Arena to the Screen: Handball Between Traditional Values and Increasing Mediatization
Speaker:
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Frank Bohmann
CEO
Handball-Bundesliga
Lastname with B
Andreas Heyden
CEO
Dyn Media
Lastname with H
Axel Balkausky
Sports Coordinator
ARD
Lastname with B
Henning Feindt
Editor-in-Chief of Sports for the BILD and WELT Group
Axel Springer
Lastname with F
About the session:
Digitalization is transforming professional handball. An analysis of the economic dynamics emerging from streaming and cross-media strategies – and how handball is becoming a pioneer for other sports in this field.
Language: German
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