Marketing & Communication

From TikTok to Threads, from influencers to AI campaigns – sports communication has never been faster, more direct, or more creative. The multitude of formats calls for new strategies. How can effective communication succeed amid the constant digital noise? The SPOBIS Conference provides answers and best cases.

Stages

Floor Y - Masterclasses

Tech-Park

Stage Z

Stage Y7

Stage X3

Stage X2

Stage X1

Speakers

Language

German

English

Speaker

Ingo Klein

Fabian Veit

Nils Trott

Maren Huth

Franziska Müllers

Dirk Weipert

Jan Dreisbach

Jona Stachelhaus

Matthias Lahr

Maximilian Finke

Christian Missy

Saskia Lang

Mario Lucan

Hauke Albers

Andreas Narozny

Emily Bessoir

Sonja Greinacher

Philipp Masurat

Jonas Schlevogt

Bastian Zuber

Till Dietrich

Oliver Hicks

Jonas Boldt

Christoph Nestelberger

Pascal Beij

Julien Wegener

Hannes Glässer

Julien Keibel

Michael Rap

Mareike Philippi

Julian Gooßes

Florian Demnitz

Anja Lüthi

Fabio Jetses

Franziska Schewe

Carsten Voßkühler

Thomas Riedel

Niko Backspin

Johanna Mühlbeyer

Thorsten Weiß

Julio Carandini

Manu Thiele

Jan-Christian Dreesen

Bjørn Gulden

Holger Enßlin

Nils Hachmann

Jannik Kirchner

Laura Ludwig

Maikel Oettle

Michael Naversnik

Julius Thole

Tobias Jung

Max Sorst

Christian Clemens

Niko Kappel

Lars Lamade

Christian Weinberger

Carsten Wohlrath

Luca Maibaum

Andreas Luthe

Roman Schade

Naveh Ben Dror

Maurits Schön

Henning Feindt

Merle A. Meier-Holsten

Thorsten Storm

Jonathan Kuban

Dr. Kostja von Keitz

Benedikt Alt

Andrew Ryan

Hans Gabbe

Marcus Beisiegel

Matthias Killing

Markus Krösche

Axel Schulz

Tanja Roth

Andreas Rettig

Stefan Schuster

Thomas Harsch

Sami Khedira

Boris Röder

Kevin Kühnert

Axel Hellmann

Volker Greiner

Gerd Voss

Samir Kizaoui

Tommy Kempert-Gmür

Maximilian Madeja

Meira Werner

Prof. Dr. Jan F. Orth

Prof. Dr. Jürgen Mittag

Stephanie Schwartz

Christoph Holstein

Emanuel Odiase

Florian Winter

Nina Meinke

Giuseppe Lumia

Fabian Ziemer

Alexander Schwan

Charlie Lambropoulos

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100

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Marketing & Communication

Media

Stage X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer

OneFootball

Lastname with F

Marco Castellaneta

Juventus Football Club

Lastname with C

Bastian Zuber

DFL Digital Sports

Lastname with Z

Stage X3

English

false

Digitalization

Sports Tech

Commercialization

Marketing & Communication

Media

Stage X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta

Google

Lastname with G

Stage X3

English

false

Marketing & Communication

Commercialization

Digitalization

Media

Stage X3

Juventus Creator Lab: Inside a Football Club’s Content Revolution

Marco Castellaneta

Juventus Football Club

Lastname with C

Stage X3

English

false

Commercialization

Marketing & Communication

Floor Y - Masterclasses

Participation Sports in Practice: 3 New Formats for Reach, Activation, and Growth

Anja Lüthi

Infront

Lastname with L

Franziska Schewe

Infront

Lastname with S

Fabio Jetses

XLETIX

Lastname with J

Floor Y - Masterclasses

German

false

Commercialization

Handball

Football

Marketing & Communication

Sponsorship & Brands

Floor Y - Masterclasses

Volkswagen - Side Event

Gerd Voss

Volkswagen

Lastname with V

Mark Schober

German Handball Federation

Lastname with S

Floor Y - Masterclasses

German

false

Commercialization

Marketing & Communication

Floor Y - Masterclasses

Brand Strength Through Credibility: How Values are Activated in Gymnastics and Have an Impact in the Work Context

Xenia Raad

Ferrero

Lastname with R

Johanna Mühlbeyer

Johanna Mühlbeyer Coaching

Lastname with M

Thorsten Weiß

Deutscher Turner-Bund

Lastname with W

Darja Varfolomeev

Rhythmic Gymnastics

Lastname with V

Floor Y - Masterclasses

German

false

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Arrival

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/en/visit/arrival

Arrival via train

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Hotels & Accommodations

Our hotel recommendation with special conditions

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Altes Hafenamt

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Markus Rejek

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Jörg von Appen

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Dr. André Soldner

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Prof. Dr. Peter W. Heermann

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Roman Franke

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Xenia Raad

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Anna Maria Baccaro

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Conan Furlong

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Raphael Honigstein

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Christina Rann

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Aydan Özoğuz

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Pablo Longoria

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Marc Kosicke

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Oliver Bierhoff

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Dr. Christiane Schenderlein

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Michael Manske

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Oke Göttlich

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Bernd Neuendorf

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Thomas Wehner

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Christine Strobl

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David Kuczek

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Rob Mitchell

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Henning Bindzus

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Tammy Murphy

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Philip D. Murphy

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Kay Cossington

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Dr. Alfons Hölzl

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Dominik Beier

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Ram Parimi

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Michael Meeske

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Christian Kothe

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Maren Schirmer

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Peter Görlich

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Manuel Köppl

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Jon Ridgeon

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Jochen Röttgermann

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Patrick Fischer

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Timm Jäger

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Arnaud Hanset

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Daniela Bauer

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Dr. Holger Blask

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Christian Holzer

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Karsten Petry

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Christian Seifert

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Matt Roberts

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Emily Heath

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Felix Kroos

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Andreea Koenig

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Paul Barber

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Richard Motzkin

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Jens Brämer

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Marina Storti

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Tobias Freundlieb

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Kelsey Brockway

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Aitor Jiménez Villar

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Jara Cisneros

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Achim Ittner

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Mark Schober

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Frank Bohmann

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Iris Cordoba Mondejar

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Leonardo Giammarioli

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Francesco Calvo

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Henning Strauss

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Omer Atesmen

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Jeff Berding

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Stuart Ramsey

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Marco Castellaneta

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David Lehanski

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Steffen Merkel

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Marc Lenz

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