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Zebra FC, Creator Lab, Juventus Forward: Inside Juventus’ Transformation into a Media Powerhouse

Speaker:

Marco Castellaneta
Marketing Director
Juventus Football Club
Lastname with C
Marketing & Communication
Commercialization
Digitalization
Stage X3

About the session:

Juventus is redefining the intersection of sport and media. Marco Castellaneta outlines how the club’s innovative content strategy, creative infrastructure, and new digital platforms have transformed Juventus into a dynamic global brand.

Language: English

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