Brand Strength Through Credibility: How Values ​​are Activated in Gymnastics and Have an Impact in the Work Context

How can a confectionery company credibly establish movement campaigns in sports? This masterclass uses the "kinder Joy of Moving" best-case example to demonstrate how Ferrero consistently lives its values, why gymnastics is a valuable sphere of social impact, and how traditional sponsorship can be transformed into long-term responsibility with measurable results.
Value alignment is not only a relevant success factor for brands in sports. For individuals in the sports business, the fit between personality and environment also plays a crucial role. In the second part of the masterclass, Johanna Mühlbeyer provides practical insights from her work as a coach and offers inspiration for your own professional context.

Language: German

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