Marketing & Communication

From TikTok to Threads, from influencers to AI campaigns – sports communication has never been faster, more direct, or more creative. The multitude of formats calls for new strategies. How can effective communication succeed amid the constant digital noise? The SPOBIS Conference provides answers and best cases.

Stages

Floor Y - Masterclasses

Tech-Park

Stage Z

Stage Y7

Stage X3

Stage X2

Stage X1

Speakers

Language

German

English

Speaker

Ingo Klein

Fabian Veit

Nils Trott

Maren Huth

Franziska Müllers

Dirk Weipert

Jan Dreisbach

Jona Stachelhaus

Matthias Lahr

Maximilian Finke

Christian Missy

Saskia Lang

Mario Lucan

Hauke Albers

Andreas Narozny

Emily Bessoir

Sonja Greinacher

Philipp Masurat

Jonas Schlevogt

Bastian Zuber

Till Dietrich

Oliver Hicks

Jonas Boldt

Christoph Nestelberger

Pascal Beij

Julien Wegener

Hannes Glässer

Julien Keibel

Michael Rap

Mareike Philippi

Julian Gooßes

Florian Demnitz

Anja Lüthi

Fabio Jetses

Franziska Schewe

Carsten Voßkühler

Thomas Riedel

Niko Backspin

Johanna Mühlbeyer

Thorsten Weiß

Julio Carandini

Manu Thiele

Jan-Christian Dreesen

Bjørn Gulden

Holger Enßlin

Nils Hachmann

Jannik Kirchner

Laura Ludwig

Maikel Oettle

Michael Naversnik

Julius Thole

Tobias Jung

Max Sorst

Christian Clemens

Niko Kappel

Lars Lamade

Christian Weinberger

Carsten Wohlrath

Luca Maibaum

Andreas Luthe

Roman Schade

Naveh Ben Dror

Maurits Schön

Henning Feindt

Merle A. Meier-Holsten

Thorsten Storm

Jonathan Kuban

Dr. Kostja von Keitz

Benedikt Alt

Andrew Ryan

Hans Gabbe

Marcus Beisiegel

Matthias Killing

Markus Krösche

Axel Schulz

Tanja Roth

Andreas Rettig

Stefan Schuster

Thomas Harsch

Sami Khedira

Boris Röder

Kevin Kühnert

Axel Hellmann

Volker Greiner

Gerd Voss

Samir Kizaoui

Tommy Kempert-Gmür

Maximilian Madeja

Meira Werner

Prof. Dr. Jan F. Orth

Prof. Dr. Jürgen Mittag

Stephanie Schwartz

Christoph Holstein

Emanuel Odiase

Florian Winter

Nina Meinke

Giuseppe Lumia

Fabian Ziemer

Alexander Schwan

Charlie Lambropoulos

Showing

100

results

Highlight Sessions only

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Sponsorship & Brands

Economy & Society

Marketing & Communication

Stage X3

Sport as a Brand Stage: Strategies, Objectives, and Impact of Top Brands

Gerd Voss

Volkswagen

Lastname with V

Volker Greiner

Emirates

Lastname with G

Rolf Lange

EDEKA

Lastname with L

Merle A. Meier-Holsten

Deutsche Bank

Lastname with M

Stage X3

German

false

Commercialization

Marketing & Communication

Economy & Society

Tech-Park

Fan Engagement: What Fans Really Want and What Clubs Make of It

Sebastian Rohloff

HUDDLE.sport

Lastname with R

Maximilian Madeja

SLC Management

Lastname with M

Tech-Park

German

false

Football

Commercialization

Marketing & Communication

Stage X2

Winning the Brand Race: Positioning Strategies for Teams in Icon & Baller League

Felix Kroos

Einfach mal Luppen

Lastname with K

Meira Werner

Eintracht Spandau

Lastname with W

Samir Kizaoui

Sportfive

Lastname with K

Thorsten Storm

The Pack FC

Lastname with S

Jannik Kirchner

DNA Athletics

Lastname with K

Stage X2

German

false

Handball

Marketing & Communication

Commercialization

Stage X2

From the Arena to the Screen: Handball Between Traditional Values and Increasing Mediatization

Frank Bohmann

Handball-Bundesliga

Lastname with B

Andreas Heyden

Dyn Media

Lastname with H

Axel Balkausky

ARD

Lastname with B

Henning Feindt

Axel Springer

Lastname with F

Stage X2

German

false

Sponsorship & Brands

Marketing & Communication

Commercialization

Stage X3

The Agency Model of the Future: Where Sports Can Be a Role Model — and Where There Is Still More to Learn

Kai Rippe

SPORTFIVE

Lastname with R

Dominic Czaja

DOJO

Lastname with C

Robert Zitzmann

Jung von Matt SPORTS

Lastname with Z

Stage X3

German

false

Sponsorship & Brands

Marketing & Communication

Commercialization

Stage X1

From Milwaukee to the World: How the Bucks Expand Markets, Build Strategic Partnerships, and Execute Global Growth

Shivs Thevarr

Milwaukee Bucks

Lastname with T

Stage X1

English

false

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Arrival

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/en/visit/arrival

Arrival via train

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Hotels & Accommodations

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Markus Rejek

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Jörg von Appen

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Dr. André Soldner

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Prof. Dr. Peter W. Heermann

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Brandi Chastain

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Rolf Lange

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Marc Kosicke

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Oke Göttlich

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Philip D. Murphy

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Kay Cossington

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Dr. Alfons Hölzl

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Dominik Beier

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Ram Parimi

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Michael Meeske

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Christian Kothe

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Peter Görlich

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Patrick Fischer

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Daniela Bauer

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Dr. Holger Blask

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Christian Holzer

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Karsten Petry

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Christian Seifert

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Matt Roberts

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Emily Heath

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Felix Kroos

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Andreea Koenig

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Paul Barber

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Richard Motzkin

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Jens Brämer

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Marina Storti

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Frank Bohmann

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Iris Cordoba Mondejar

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Henning Strauss

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Omer Atesmen

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Jeff Berding

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Stuart Ramsey

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David Lehanski

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Steffen Merkel

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Marc Lenz

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