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Marketing & Communication

From TikTok to Threads, from influencers to AI campaigns – sports communication has never been faster, more direct, or more creative. The multitude of formats calls for new strategies. How can effective communication succeed amid the constant digital noise? The SPOBIS Conference provides answers and best cases.
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Football
Marketing & Communication
Economy & Society
Commercialization
Stage X3

Building Independent Powerhouses: Mercury13’s Vision for the Future of Women’s Football

Victoire Cogevina Reynal
Mercury13
Lastname with R
Stage X3
English
false
Sponsorship & Brands
Marketing & Communication
Stage X3

Emotions from the Arena to the Asphalt: Sport as a Growth Driver for Automotive Brands

Michael Manske
Polestar
Lastname with M
Roman Franke
Citroën Germany
Lastname with F
Stage X3
German
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Stage X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Lastname with H
Stage X2
English
false
Marketing & Communication
Music & Entertainment
Commercialization
Stage X3

Embracing Innovation and Moving Beyond Tradition: How World Athletics take the Sport to the next Level

Jon Ridgeon
World Athletics
Lastname with R
Stage X3
English
false
Marketing & Communication
Media
Stage X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer
OneFootball
Lastname with F
Stage X3
English
false
Digitalization
Sports Tech
Commercialization
Marketing & Communication
Media
Stage X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta
Google
Lastname with G
Patrick Kettenbach
DAZN
Lastname with K
Stage X3
English
false
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CCH - Congress Center Hamburg
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20355 Hamburg
https://www.cch.de/en/visit/arrival
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Our hotel recommendation with special conditions
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