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Impact over Visibility: Activations that Build Relationships and Drive Results
Speaker:
Fabian Ziemer
Vice President Brand Activation
SPORTFIVE
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Alexander Schwan
Senior Director Brand Activation
SPORTFIVE
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Franziska Müllers
Host
Reporter
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Maren Huth
Vice President Global Brand Strategy & Experience
BRITA GROUP
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Nils Trott
Senior Brand Manager AXE Deos & Sports Marketing Lead Personal Care Germany
UNILEVER
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About the session:
Partnership activation isn’t new – but market dynamics, evolving platforms, and shifting communities create fresh challenges. This Masterclass reveals how sponsorship becomes more than visibility: real relationships, lasting fan engagement, and measurable impact through creative storytelling, digital formats, and data-driven strategies.
Language: German
Masterclasse present by SPORTFIVE
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