Impact over Visibility: Activations that Build Relationships and Drive Results

Speaker:

Fabian Ziemer

Vice President Brand Activation

SPORTFIVE Consulting GmbH

Alexander Schwan

Senior Director Brand Activation

SPORTFIVE Consulting GmbH

Football

Marketing & Communication

Commercialization

Floor Y - Masterclasses

About the session:

Partnership activation isn’t new – but market dynamics, evolving platforms, and shifting communities create fresh challenges. This Masterclass reveals how sponsorship becomes more than visibility: real relationships, lasting fan engagement, and measurable impact through creative storytelling, digital formats, and data-driven strategies.

Language: German

More speakers to be announced soon

Masterclasse present by SPORTFIVE

‍

Impact over Visibility: Activations that Build Relationships and Drive Results

Speaker:

About the session:

More Sessions

The Comeback of the Heavyweights: How the Ringside Zone is Changing German Wrestling

Agentic Commerce: How Data-Driven Intelligence Creates Growth for Clubs and Venues

Impact over Visibility: Activations that Build Relationships and Drive Results