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How Triathlon became a Magnet for Investors – and what other Sports can learn

Speaker:

Stuart Ramsey
Chief Commercial Officer
Professional Triathletes Organisation
Lastname with R
Marketing & Communication
Economy & Society
Commercialization
Stage X1

About the session:

Triathlon has transformed from a niche endurance sport into a booming business attracting major investors. Stuart Ramsey, Chief Commercial Officer of the Professional Triathletes Organisation, explores how strategic innovation, athlete empowerment, and global storytelling turned triathlon into a commercial success – and what other sports can learn from its rise.

Language: English

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