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On the Path to a Global Media House: FC Bayern Munich’s Digital Master Plan
Speaker:
Stefan Mennerich
Director of Media, FC Bayern Munich
Chairman of the Executive Board, FCB Digital & Media Lab
Lastname with M
About the session:
How the record champions are personalizing their fan relationships, tapping into new revenue streams, and becoming one of the most modern media players in sports with projects such as MyFCBayern, Bayern GPT, and FC Bayern TV Plus—and why the club's digital transformation is only just beginning.
Language: German
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