How Triathlon became a Magnet for Investors – and what other Sports can learn

Speaker:

Stuart Ramsey

Chief Commercial Officer

Professional Triathletes Organisation

Marketing & Kommunikation

Wirtschaft & Gesellschaft

Vermarktung

Saal X1

Über die Session:

Triathlon has transformed from a niche endurance sport into a booming business attracting major investors. Stuart Ramsey, Chief Commercial Officer of the Professional Triathletes Organisation, explores how strategic innovation, athlete empowerment, and global storytelling turned triathlon into a commercial success – and what other sports can learn from its rise.

Sprache: Englisch

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How Triathlon became a Magnet for Investors – and what other Sports can learn

Speaker:

Über die Session:

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