AI Game Changer: How HBL & S04 transform Media Relations into Measurable Impact

Speaker:

Marc Siekmann

Diretor Communications

FC Schalke 04

Frank Leibmann

Executive Management Digital & Data

DAIKIN Handball-Bundesliga

Moritz Bartling

Founder & CEO

Teamnext

Football

Sports Tech

Media

Digitalization

Floor Y - Masterclasses

About the session:

Digital competition never sleeps: if you want to stay ahead, you have to keep your content moving. In this speed talk, HBL and Schalke 04 show how they use AI to accelerate their media relations and bring stories to where they move fans, sponsors, and the media. Two perspectives, one goal: real-time impact. And one platform that covers the entire spectrum: the Media Hub from teamnext.

Language: German

Masterclasse present by Teamnext

‍

AI Game Changer: How HBL & S04 transform Media Relations into Measurable Impact

Speaker:

About the session:

More Sessions

The Comeback of the Heavyweights: How the Ringside Zone is Changing German Wrestling

Agentic Commerce: How Data-Driven Intelligence Creates Growth for Clubs and Venues

Impact over Visibility: Activations that Build Relationships and Drive Results