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Media

Media is the backbone of modern sports—constantly in motion, constantly changing. Streaming, the creator economy, and AI are rapidly transforming the industry. 2026 stands for real-time, personalization, and new platform strategies. What will the sports experience of the future look like?
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Media
Football
Commercialization
Stage X1

The New Bundesliga Media Universe: Status Quo and Perspectives

Roman Schade
DFL
Lastname with S
Marcus Beisiegel
DFL
Lastname with B
Hans Gabbe
Sky
Lastname with G
Holger Enßlin
Commercial Sports Media
Lastname with E
Stage X1
German
false
Handball
Commercialization
Media
Stage X2

On the Road to the 2027 Home World Cup – Where Does Handball Stand 20 Years After the Winter Fairytale?

Mark Schober
German Handball Federation
Lastname with S
Gernot Bauer
ProSiebenSat.1
Lastname with B
Robert Müller von Vultejus
SPORTFIVE
Lastname with V
Pascal Hens
TV Expert
Lastname with H
Stage X2
German
false
Marketing & Communication
Media
Stage X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer
OneFootball
Lastname with F
Marco Castellaneta
Juventus Football Club
Lastname with C
Stage X3
English
false
Digitalization
Sports Tech
Commercialization
Marketing & Communication
Media
Stage X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta
Google
Lastname with G
Stage X3
English
false
Digitalization
AI
Sports Tech
Football
Media
Stage X1

Redefining the Fan Experience: Sevilla FC's Blueprint for the Digital Era

Jara Cisneros
Sevilla FC
Lastname with C
Stage X1
English
false
Marketing & Communication
Commercialization
Digitalization
Media
Stage X3

Juventus Creator Lab: Inside a Football Club’s Content Revolution

Marco Castellaneta
Juventus Football Club
Lastname with C
Stage X3
English
false
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