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Marketing & Communication

From TikTok to Threads, from influencers to AI campaigns – sports communication has never been faster, more direct, or more creative. The multitude of formats calls for new strategies. How can effective communication succeed amid the constant digital noise? The SPOBIS Conference provides answers and best cases.
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Marketing & Communication
Commercialization
Floor Y - Masterclasses

Return of the Heavyweights: How Ringside Zone is Redefining German Boxing

Florian Winter
Ringside Zone
Lastname with W
Emanuel Odiase
Athlete
Lastname with O
Nina Meinke
Boxer
Lastname with M
Axel Schulz
Former Boxer
Lastname with S
Floor Y - Masterclasses
German
false
Football
Marketing & Communication
Commercialization
Floor Y - Masterclasses

Impact over Visibility: Activations that Build Relationships and Drive Results

Fabian Ziemer
SPORTFIVE
Lastname with Z
Alexander Schwan
SPORTFIVE
Lastname with S
Franziska Müllers
Reporter
Lastname with M
Maren Huth
BRITA GROUP
Lastname with H
Nils Trott
UNILEVER
Lastname with T
Floor Y - Masterclasses
German
false
Media
Economy & Society
Marketing & Communication
Commercialization
Floor Y - Masterclasses

Olympic Exotics: When New Sports Take Centre Stage

Christoph Holstein
Free and Hanseatic City of Hamburg
Lastname with H
Stephanie Schwartz
Athlete
Lastname with S
Prof. Dr. Jürgen Mittag
German Sport University Cologne
Lastname with M
Moritz Fürste
Hyrox
Lastname with F
Nils Hachmann
Flag Football
Lastname with H
Floor Y - Masterclasses
German
false
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