You will find the complete program (with timings) and your personal program planner in the SPOBIS Conference App.

Sessions 2026

Here you will find an overview of our sessions

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Digitalization
Sports Tech
Football
Tech-Park

Women's Football Marketing as Value Add: Rethinking Digital Touchpoints

Torge Cordes
WallDecaux
Lastname with C
Jan-Luca Lossau
SV Werder Bremen
Lastname with L
Tech-Park
German
false
Football
Economy & Society
Sponsorship & Brands
Stage X3

Female Leadership: The Strategies of Two Top Managers in the Football Business

Julia Möhn
Fußball kann mehr
Lastname with M
Daniela Bauer
SK Rapid
Lastname with B
Isabella Thun
Hellas Verona FC
Lastname with T
Stage X3
German
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Fashion
Stage X3

United by Sport: Scaling a Customer-Led Brand

Céline Del Genes
DECATHLON
Lastname with G
Stage X3
English
false
Sponsorship & Brands
Stage X1

From Courtside to Curbside: Designing World-Class Service Experiences with SIXT and the Lakers

Kelsey Brockway
LA Lakers
Lastname with B
Tobias Freundlieb
Sixt
Lastname with F
Stage X1
English
false
Digitalization
Sports Tech
Commercialization
Tech-Park

New Stadium, New DNA: The Digital Evolution of Karlsruher SC

Achim Ittner
SAP
Lastname with I
Luca Maibaum
Karlsruher SC
Lastname with M
Tech-Park
German
false
Sports Tech
Tech-Park

AI vs. The Sports Industry: How Can Marketing Teams Protect Their Brand Against Social Media Attacks?

Naveh Ben Dror
Spikerz
Lastname with D
Tech-Park
English
false
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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
Arrival via train
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Our hotel recommendation with special conditions
Altes Hafenamt
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