Back to overview

Women's Football Marketing as Value Add: Rethinking Digital Touchpoints

Speaker:

Torge Cordes
Sales Manager
WallDecaux
Lastname with C
Jan-Luca Lossau
Marketing Coordinator Women’s Football
SV Werder Bremen
Lastname with L

About the session:

How can you bring women's soccer to where people are on the move—and create genuine shared moments beyond the stadium? WallDecaux and Werder Bremen show how the WERDERFRAUEN home games are broadcast via live ticker on digital OOH screens, allowing fans throughout Bremen to share in the excitement.

Language: German

More Sessions

Sports Tech
Tech-Park

Adidas Gaming: For the Next Generation of Sports

Thomas Wehner
Adidas
Lastname with W
Tech-Park
false
Sports Tech
Music & Entertainment
Commercialization
Media
Tech-Park

From Broadcast to Cinematic Live: How Cinema Aesthetics Redefine Live Sports and Events

Thomas Riedel
Riedel Group
Lastname with R
Carsten Voßkühler
Riedel
Lastname with V
Tech-Park
false
Digitalization
Sports Tech
Football
Tech-Park

Women's Football Marketing as Value Add: Rethinking Digital Touchpoints

Torge Cordes
WallDecaux
Lastname with C
Jan-Luca Lossau
SV Werder Bremen
Lastname with L
Tech-Park
false
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.