You will find the complete program (with timings) and your personal program planner in the SPOBIS Conference App.

Sessions

Here you will find an overview of our sessions

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Football
Stage X2

Quick and Easy - 5+1 Manager Questions

Felix Kroos
Einfach mal Luppen
Lastname with K
Peter Görlich
Hertha BSC
Lastname with G
Jochen Röttgermann
1. FSV Mainz 05
Lastname with R
Henning Bindzus
Hannover 96
Lastname with B
Stage X2
German
false
Marketing & Communication
Media
Stage X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer
OneFootball
Lastname with F
Marco Castellaneta
Juventus Football Club
Lastname with C
Stage X3
English
false
Digitalization
Sports Tech
Commercialization
Marketing & Communication
Media
Stage X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta
Google
Lastname with G
Stage X3
English
false
Sponsorship & Brands
Stage Z

Touchdown, Homerun, Dream Goal: The Success Strategy of the Love Brand Strauss

Henning Strauss
Strauss
Lastname with S
Stage Z
German
false
Digitalization
AI
Sports Tech
Football
Media
Stage X1

Redefining the Fan Experience: Sevilla FC's Blueprint for the Digital Era

Jara Cisneros
Sevilla FC
Lastname with C
Stage X1
English
false
Fashion
Stage X1

Transcending Sport: How to Break Through Traditional Norms and Develop New Cultural Relevance

Sonya Kondratenko
FC Athens Kallithea
Lastname with K
Stage X1
English
false
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