Transcending Sport: How to Break Through Traditional Norms and Develop New Cultural Relevance

Speaker:

Sonya Kondratenko

Marketing Director

FC Athens Kallithea

Fashion

Stage X1

About the session:

Football is more than a game – it’s a cultural movement. Sonya Kondratenko, Director of Marketing at FC Athens Kallithea, shows how clubs can transcend the pitch to become lifestyle brands, blending sport, fashion, and identity into one powerful story.

Language: English

‍

Transcending Sport: How to Break Through Traditional Norms and Develop New Cultural Relevance

Speaker:

About the session:

More Sessions

Hack the Feed: Will Training Wear Become the Strongest Sponsoring Asset in the Future?

From Milwaukee to the World: How the Bucks Expand Markets, Build Strategic Partnerships, and Execute Global Growth

On the Path to a Global Media House: FC Bayern Munich’s Digital Master Plan