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Transcending Sport: How to Break Through Traditional Norms and Develop New Cultural Relevance
Speaker:
Sonya Kondratenko
Marketing Director
FC Athens Kallithea
Lastname with K
About the session:
Football is more than a game – it’s a cultural movement. Sonya Kondratenko, Director of Marketing at FC Athens Kallithea, shows how clubs can transcend the pitch to become lifestyle brands, blending sport, fashion, and identity into one powerful story.
Language: English
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