Transformation Requires Communication – Sustainability as a Business Case in Sponsorship

Speaker:

Max Sorst

Senior Director Substainability

SPORTFIVE

Florian Demnitz

Energy Manager

Borussia Dortmund

Julian Gooßes

Global Brand & Sponsorship Manager

Wilo

Mareike Philippi

Head of Corporate Responsibility

Borussia Dortmund

Football

Commercialization

Sponsorship & Brands

Floor Y - Masterclasses

About the session:

Planet and profit perfectly combined – Borussia Dortmund and its sustainability partners RWE and Wilo show how it's done. The masterclass shows sheds light on why sustainable partnerships in sport are increasingly becoming a business case, how BVB is leading the way in professional football in the area of sustainability, and what role communication and positive storytelling play in its success.

Language: German

Masterclasse present by SPORTFIVE

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Transformation Requires Communication – Sustainability as a Business Case in Sponsorship

Speaker:

About the session:

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