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Transformation Requires Communication – Sustainability as a Business Case in Sponsorship
Speaker:
Max Sorst
Senior Director Substainability
SPORTFIVE
Lastname with S
Julian Gooßes
Teamlead Brand Communication & Global Brand Management
Wilo
Lastname with G
Andreas Narozny
Senior PR/Marketing Manager, RWE Group Communications & Public Affairs
RWE
Lastname with N
Ingo Klein
Deputy Head of Corporate Responsibility
Borussia Dortmund
Lastname with K
Florian Demnitz
Energy Manager
Borussia Dortmund
Lastname with D
About the session:
Planet and profit perfectly combined – Borussia Dortmund and its sustainability partners RWE and Wilo show how it's done. The masterclass shows sheds light on why sustainable partnerships in sport are increasingly becoming a business case, how BVB is leading the way in professional football in the area of sustainability, and what role communication and positive storytelling play in its success.
Language: German
Masterclasse present by SPORTFIVE
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