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Entering the Brand Champions League as an Underdog
Speaker:
Manuel Köppl
Head of International Brand
HAIX
Lastname with K
Sara Funk
Partnership Managerin Sport
HAIX
Lastname with F
Felix Frey
Deputy CEO & Marketing Director
Rummenigge Sport Marketing
Lastname with F
Richard Werner
Account Director
Rummenigge Sport Marketing
Lastname with W
Florian Fischer
CEO
Hertz6
Lastname with F
Daniela Kroher
Head of Filmproduction
Hertz6
Lastname with K
About the session:
In just two and a half years, HAIX has doubled its brand awareness through a multi-platform, cross-sport strategy: Smart partner selection and efficient media extension (60% more TV reach with 60% less budget) secure a top spot in the workwear league. Awareness campaigns with prominent testimonials strengthen brand loyalty - proof that even late entries can quickly play at the top.
Language: German
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