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Sponsorship & Brands

Target groups change, values shift, expectations rise. Today, brands must take a stand. Sponsorship has long been more than just a logo on a jersey: it's about storytelling, impact, and genuine experiences. Which strategies create lasting loyalty and genuine closeness to communities?
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Commercialization
Handball
Football
Marketing & Communication
Sponsorship & Brands
Floor Y - Masterclasses

Volkswagen - Side Event

Gerd Voss
Volkswagen
Lastname with V
Mark Schober
German Handball Federation
Lastname with S
Floor Y - Masterclasses
German
false
Football
Commercialization
Sponsorship & Brands
Floor Y - Masterclasses

Transformation Requires Communication – Sustainability as a Business Case in Sponsorship

Max Sorst
SPORTFIVE
Lastname with S
Julian Gooßes
Wilo
Lastname with G
Andreas Narozny
RWE
Lastname with N
Ingo Klein
Borussia Dortmund
Lastname with K
Florian Demnitz
Borussia Dortmund
Lastname with D
Floor Y - Masterclasses
German
false
Football
Media
Sponsorship & Brands
Floor Y - Masterclasses

Bitpandas H2/2025 Multi National Campaign - Planning, Execution & Results

Christoph Nestelberger
Bitpanda
Lastname with N
Floor Y - Masterclasses
German
false
Football
Sponsorship & Brands
Floor Y - Masterclasses

Entering the Brand Champions League as an Underdog

Manuel Köppl
HAIX
Lastname with K
Sara Funk
HAIX
Lastname with F
Felix Frey
Rummenigge Sport Marketing
Lastname with F
Richard Werner
Rummenigge Sport Marketing
Lastname with W
Florian Fischer
Hertz6
Lastname with F
Floor Y - Masterclasses
German
false
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