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Media

Media is the backbone of modern sports—constantly in motion, constantly changing. Streaming, the creator economy, and AI are rapidly transforming the industry. 2026 stands for real-time, personalization, and new platform strategies. What will the sports experience of the future look like?
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Football
Media
Sports Tech
Digitalization
Floor Y - Masterclasses

Data-Driven Storytelling using Generative Media

Kai Arne Krutzke
Sportec Solutions AG
Lastname with K
Floor Y - Masterclasses
English
false
Football
Media
Sponsorship & Brands
Floor Y - Masterclasses

Bitpandas H2/2025 Multi National Campaign - Planning, Execution & Results

Christoph Nestelberger
Bitpanda
Lastname with N
Floor Y - Masterclasses
German
false
Media
Floor Y - Masterclasses

Win-Win-Win for Handball: How Dyn, handball-world, and kicker Are Driving German Handball Forward Together

Lorena Happe
Dyn
Lastname with H
Hannah Nitsche
Dyn
Lastname with N
Andre Tzschaschel
kicker sportsworld GmbH
Lastname with T
Maximilian Schmeckel-Nardozza
kicker
Lastname with S
Floor Y - Masterclasses
German
false
AI
Football
Sports Tech
Media
Digitalization
Floor Y - Masterclasses

AI Game Changer: How HBL & S04 transform Media Relations into Measurable Impact

Marc Siekmann
FC Schalke 04
Lastname with S
Frank Leibmann
DAIKIN Handball-Bundesliga
Lastname with L
Moritz Bartling
Teamnext
Lastname with B
Floor Y - Masterclasses
German
false
Media
Economy & Society
Marketing & Communication
Commercialization
Floor Y - Masterclasses

Olympic Exotics: When New Sports Take Centre Stage

Christoph Holstein
Free and Hanseatic City of Hamburg
Lastname with H
Stephanie Schwartz
Athlete
Lastname with S
Prof. Dr. Jürgen Mittag
German Sport University Cologne
Lastname with M
Moritz Fürste
Hyrox
Lastname with F
Nils Hachmann
Flag Football
Lastname with H
Floor Y - Masterclasses
German
false
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