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Media

Media is the backbone of modern sports—constantly in motion, constantly changing. Streaming, the creator economy, and AI are rapidly transforming the industry. 2026 stands for real-time, personalization, and new platform strategies. What will the sports experience of the future look like?
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Football
Commercialization
Media
Stage Z

National, International, Digital: How the DFL is Revamping its Marketing Strategy

Steffen Merkel
DFL
Lastname with M
Stage Z
German
true
Economy & Society
Media
Stage Z

Visions for the Future of German Sport: What Sport in Germany Is – and What It Could Be

Dr. Christiane Schenderlein
Federal Republic of Germany
Lastname with S
Christine Strobl
ARD
Lastname with S
Christian Seifert
Dyn I Stiftung Deutsche Sporthilfe
Lastname with S
Pia Greiten
Athleten Deutschland e.V.
Lastname with G
Stage Z
German
true
Football
Media
Stage Z

Leading the Game: How UEFA Is Shaping the Future of Global Football Marketing

Guy-Laurent Epstein
UEFA
Lastname with E
Stage Z
English
true
Sports Tech
Music & Entertainment
Commercialization
Media
Tech-Park

From Broadcast to Cinematic Live: How Cinema Aesthetics Redefine Live Sports and Events

Thomas Riedel
Riedel Group
Lastname with R
Carsten Voßkühler
Riedel
Lastname with V
Tech-Park
German
false
Digitalization
Football
Media
Tech-Park

OneFootball - From Media to Football Ecosystem

Maurits Schön
OneFootball
Lastname with S
Tech-Park
German
false
Marketing & Communication
Media
Stage X3

German Basketball: All In – Will This Be the Breakthrough?

Andrew Ryan
FIBA Media
Lastname with R
Matthias Killing
ProSiebenSat.1
Lastname with K
Stage X3
English
false
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