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Marketing & Communication

From TikTok to Threads, from influencers to AI campaigns – sports communication has never been faster, more direct, or more creative. The multitude of formats calls for new strategies. How can effective communication succeed amid the constant digital noise? The SPOBIS Conference provides answers and best cases.
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Sponsorship & Brands
Commercialization
Marketing & Communication
Stage Z

Puma x Hyrox: How a Shared Vision Redefines Sport

Arthur Hoeld
Puma
Lastname with H
Christian Toetzke
Hyrox
Lastname with T
Stage Z
German
true
Marketing & Communication
Music & Entertainment
Commercialization
Stage X2

Powerhouse of Women's Sports: Positioning the WTA as a Global Leader in Sports and Entertainment

Marina Storti
WTA Ventures
Lastname with S
Tanja Roth
Mercedes-Benz
Lastname with R
Stage X2
English
true
Sponsorship & Brands
Marketing & Communication
Stage X1

More Platform, More Community: How Successful Brands Structure Their Sponsorship Landscape

Manuel Köppl
HAIX
Lastname with K
Tommy Kempert-Gmür
DRAVT
Lastname with K
Oliver Hicks
Just Eat Takeaway
Lastname with H
Stage X1
English
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Fashion
Stage X3

United by Sport: Scaling a Customer-Led Brand

Céline Del Genes
DECATHLON
Lastname with G
Stage X3
English
false
Marketing & Communication
Media
Stage X3

German Basketball: All In – Will This Be the Breakthrough?

Matthias Killing
ProSiebenSat.1
Lastname with K
Sonja Greinacher
2026 Women's World Cup
Lastname with G
Emily Bessoir
DBB
Lastname with B
Andrew Ryan
FIBA Media
Lastname with R
Stage X3
English
false
Marketing & Communication
Economy & Society
Stage X1

Next Level Athlete Management: From Athletes to Legends

Marc Kosicke
projectFIVE
Lastname with K
Moritz Fürste
Hyrox
Lastname with F
Laura Ludwig
Hamburger SV & Olympic Champion in Beach Volleyball
Lastname with L
Jonas Boldt
POWWOW Sports & Former Bundesliga Manager
Lastname with B
Stage X1
German
false
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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
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Our hotel recommendation with special conditions
Altes Hafenamt
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