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Economy & Society

Sport is much more than just an economic driver. It inspires people, shapes values, and strengthens social cohesion. The focus is on topics such as Germany's Olympic bid, the new Sports Promotion Act, and the future prospects for sport in Germany.
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Football
Economy & Society
Stage X3

#BundesligaImpact! Exclusive Sneak Preview of the DFL Sustainability Report

Nico Briskorn
VfL Wolfsburg
Lastname with B
Marika Bernhard
DFL
Nachname mit B
Dr. Ben Weinberg
DFL
Lastname with W
Matthias Mühlen
VfL Bochum
Lastname with M
Annika Hartmann
Holstein Kiel
Lastname with H
Stage X3
false
Sponsorship & Brands
Marketing & Communication
Fashion
Economy & Society
Stage X1

The Intersection of Sport, Lifestyle, and Culture: Forge Deeper Customer Bonds

Matthew Glynn
Zalando
Lastname with G
Stage X1
English
false
Marketing & Communication
Fashion
Music & Entertainment
Economy & Society
Stage X1

Culture, Communities, Collaborations: How Clubs Create Real Differentiation With Identity

Nils Unterharnscheidt
Societas
Lastname with U
Stage X1
German
false
Economy & Society
Stage X3

Sport as a Driver of Economy and Society – and Athletes as Role Models?

Karsten Petry
Stiftung Deutsche Sporthilfe
Lastname with P
Aydan Özoğuz
German Bundestag (SPD)
Lastname with Ö
Léa Krüger
Athleten Deutschland e. V.
Lastname with K
Dr. Sebastian Schulte
Deutz AG
Lastname with S
Stage X3
German
false
Sponsorship & Brands
Economy & Society
Stage X3

Women’s Sports Are Not a Trend – How Brands Convey Values Through Gymnastics

Xenia Raad
Ferrero
Lastname with R
Darja Varfolomeev
Rhythmic Gymnastics
Lastname with V
Boris Röder
Ursapharm
Lastname with R
Thorsten Weiß
Deutscher Turner-Bund
Lastname with W
Stage X3
German
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Stage X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Lastname with H
Stage X2
English
false
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