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Economy & Society

Sport is much more than just an economic driver. It inspires people, shapes values, and strengthens social cohesion. The focus is on topics such as Germany's Olympic bid, the new Sports Promotion Act, and the future prospects for sport in Germany.
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Marketing & Communication
Fashion
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Economy & Society
Stage X1

Culture, Communities, Collaborations: How Clubs Create Real Differentiation With Identity

Nils Unterharnscheidt
Societas
Lastname with U
Stage X1
German
false
Economy & Society
Stage X3

Sport as a Driver of the Economy and Society – and the Olympics as an Accelerator?

Karsten Petry
Stiftung Deutsche Sporthilfe
Lastname with P
Aydan Özoğuz
German Bundestag (SPD)
Lastname with Ö
Léa Krüger
Athleten Deutschland e. V.
Lastname with K
Dr. Sebastian Schulte
Deutz AG
Lastname with S
Stage X3
German
false
Football
Marketing & Communication
Economy & Society
Commercialization
Stage X3

Building Independent Powerhouses: Mercury13’s Vision for the Future of Women’s Football

Victoire Cogevina Reynal
Mercury13
Lastname with R
Stage X3
English
false
Sponsorship & Brands
Economy & Society
Stage X3

Elegance meets Attitude – What Brands can Achieve with Gymnastics

Alfons Hölzl
Deutscher Turner-Bund
Lastname with H
Xenia Raad
Ferrero
Lastname with R
Stage X3
German
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Stage X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Lastname with H
Stage X2
English
false
Marketing & Communication
Economy & Society
Commercialization
Stage X1

How Triathlon became a Magnet for Investors – and what other Sports can learn

Stuart Ramsey
Professional Triathletes Organisation
Lastname with R
Stage X1
English
false
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