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Racing ahead: How Aston Martin uses Sensor Technology to measure Sponsorship ROI in Formula 1

Speaker:

Matt Roberts
Director of Insight
Aston Martin Aramco Formula One Team
Lastname with R
Caroline McGuckian
CEO
Meshh
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Sports Tech
Tech-Park

About the session:

In Formula 1, every fraction of a second matters — and so does every data point. Aston Martin is leveraging advanced sensor technologies to bring new precision to sponsorship measurement. Explore, how real-time data is redefining the evaluation of sponsorship ROI.

Language: English

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Altes Hafenamt
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