Racing ahead: How Aston Martin uses Sensor Technology to measure Sponsorship ROI in Formula 1

Speaker:

Matt Roberts

Director of Insight

Aston Martin Aramco Formula One Team

Caroline McGuckian

CEO

Meshh

Sport-Tech

Tech-Park

Über die Session:

In Formula 1, every fraction of a second matters — and so does every data point. Aston Martin is leveraging advanced sensor technologies to bring new precision to sponsorship measurement. Explore, how real-time data is redefining the evaluation of sponsorship ROI.

Sprache: Englisch

Racing ahead: How Aston Martin uses Sensor Technology to measure Sponsorship ROI in Formula 1

Speaker:

Über die Session:

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Racing ahead: How Aston Martin uses Sensor Technology to measure Sponsorship ROI in Formula 1