Media Value meets Brand Strategy: How REWE, as a Training Wear Partner, is using a new Tool at BVB

Speaker:

Thomas Joos

Vice President HUB BVB

Sportfive Germany

Rainer Fischer

Head of Sport Marketing

REWE

Benedikt Scholz

Director Partnerships

Borussia Dortmund

Football

Floor Y - Masterclasses

About the session:

In this masterclass, we examine how REWE, as the official training wear partner of Borussia Dortmund, strategically maximizes the media value of its partnership. The focus is on activation opportunities and the advantages of training wear partnerships — a marketing tool that is becoming increasingly important.

Language: German

Masterclasse present by SPORTFIVE

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Media Value meets Brand Strategy: How REWE, as a Training Wear Partner, is using a new Tool at BVB

Speaker:

About the session:

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