"Leistung. Fairplay. Miteinander." This is How we Support Germany’s Best Athletes

For almost 60 years, Sporthilfe has been the leading organization for direct athlete support in Germany. In this masterclass, we provide deeper insights into the funding and support of Germany’s top athletes, discuss the further development toward a more successful medal tally, and explore how numerous partners and sponsors contribute to this mission through innovative projects—while also leveraging them for their own communication. At the heart of it all: elite athletes from German high-performance sport and committed partners.

Language: German

Masterclasse present by Stiftung Deutsche Sporthilfe

‍