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Gamification as a Catalyst for Data and Growth in Amateur Football

Speaker:

Sebastian Blum
Product Owner
DFB
Lastname with B
Lars Prüßmeier
Head of Portals
DFB
Lastname with P
Football
Commercialization
Floor Y - Masterclasses

About the session:

"Der FUSSBALL.DE Manager" is the first official manager game for amateur football, transforming the performances of millions of active players into a scalable digital platform product. This masterclass demonstrates how gamification drives reach, identification, and engagement while unlocking new data-driven marketing and monetization opportunities.

Language: German

Masterclasse present by DFB

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Location
CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/en/visit/arrival
Arrival via train
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Our hotel recommendation with special conditions
Altes Hafenamt
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