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From Local Passion to Global Profit: Proven Playbooks for Football’s Next Growth Phase

Speaker:

Francesco Calvo
President of Business Operations
Aston Villa FC
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Leonardo Giammarioli
Chief Marketing and Commercial Officer
SSC Napoli
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About the session:

Executives from established football clubs share how they’ve turned sporting ambition and fan passion into ongoing commercial success. Hear proven strategies and real-world examples of internationalization, innovative partnerships, and domestic progress.

Language: English

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