Back to overview

From Isolated Solutions to an Integrated Platform – SAP’s Innovation for Ticket, Guest, and Compliance Management

Speaker:

Carsten Wohlrath
Chief Product Owner SAP Event Ticketing
SAP
Lastname with W
Christian Weinberger
CEO
Zazou Studio
Lastname with W
Lars Lamade
Head of Global Sponsrship
SAP
Lastname with L

About the session:

In this masterclass, SAP demonstrates how digital ticket, guest, and compliance management are brought together in an integrated solution—practical, scalable, and tailored to the requirements of the modern sports ecosystem. The focus is on the transition from isolated workflows to clearly structured, integrated processes. Using a real-world case study, SAP provides insights into how event, ticket, guest, and compliance management were unified on one platform and how this approach can be used throughout the entire sports ecosystem in the future.

Language: German

More Sessions

Handball
Floor Y - Masterclasses

Handball Can Do More: Home World Championships, Expaning Reach, and Sold-Out Arenas – A Sport on the Rise

Speakers for this slot will follow shortly
Floor Y - Masterclasses
false
Commercialization
Marketing & Communication
Floor Y - Masterclasses

Participation Sports in Practice: 3 New Formats for Reach, Activation, and Growth

Anja Lüthi
Infront
Lastname with L
Franziska Schewe
Infront
Lastname with S
Fabio Jetses
XLETIX
Lastname with J
Floor Y - Masterclasses
false
Commercialization
Handball
Football
Marketing & Communication
Sponsorship & Brands
Floor Y - Masterclasses

Volkswagen - Side Event

Gerd Voss
Volkswagen
Lastname with V
Mark Schober
German Handball Federation
Lastname with S
Floor Y - Masterclasses
false
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.