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From Isolated Solutions to an Integrated Platform – SAP’s Innovation for Ticket, Guest, and Compliance Management
Speaker:


Carsten Wohlrath
Chief Product Owner SAP Event Ticketing
SAP
Lastname with W


Christian Weinberger
CEO
Zazou Studio
Lastname with W


Lars Lamade
Head of Global Sponsrship
SAP
Lastname with L
About the session:
In this masterclass, SAP demonstrates how digital ticket, guest, and compliance management are brought together in an integrated solution—practical, scalable, and tailored to the requirements of the modern sports ecosystem. The focus is on the transition from isolated workflows to clearly structured, integrated processes. Using a real-world case study, SAP provides insights into how event, ticket, guest, and compliance management were unified on one platform and how this approach can be used throughout the entire sports ecosystem in the future.
Language: German
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