Back to overview

From Isolated Solutions to an Integrated Platform – SAP’s Innovation for Ticket, Guest, and Compliance Management

Speaker:

Carsten Wohlrath
Chief Product Owner SAP Event Ticketing
SAP
Lastname with W
Christian Weinberger
CEO
Zazou Studio
Lastname with W
Lars Lamade
Head of Global Sponsrship
SAP
Lastname with L

About the session:

In this masterclass, SAP demonstrates how digital ticket, guest, and compliance management are brought together in an integrated solution—practical, scalable, and tailored to the requirements of the modern sports ecosystem. The focus is on the transition from isolated workflows to clearly structured, integrated processes. Using a real-world case study, SAP provides insights into how event, ticket, guest, and compliance management were unified on one platform and how this approach can be used throughout the entire sports ecosystem in the future.

Language: German

More Sessions

Football
Commercialization
Floor Y - Masterclasses

Premium Hospitality Experiences: From the UEFA EURO 2024™ and the NFL & NBA Berlin Games to the FIFA World Cup 2026™

Hauke Albers
SPORTFIVE
Lastname with A
Mario Lucan
SPORTIVE
Lastname with L
Floor Y - Masterclasses
false
Handball
Floor Y - Masterclasses

Handball Can Do More: Home World Championships, Expaning Reach, and Sold-Out Arenas – A Sport on the Rise

Saskia Lang
DHB
Lastname with L
Christian Missy
DHB
Lastname with M
Maximilian Finke
Atlas
Lastname with F
Matthias Lahr
DHB
Lastname with L
Jona Stachelhaus
DHB
Lastname with S
Floor Y - Masterclasses
false
Commercialization
Marketing & Communication
Floor Y - Masterclasses

Participation Sports in Practice: 3 New Formats for Reach, Activation, and Growth

Anja Lüthi
Infront
Lastname with L
Franziska Schewe
Infront
Lastname with S
Fabio Jetses
XLETIX
Lastname with J
Floor Y - Masterclasses
false
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.