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Sports Tech

Whether it's smart wearables, new broadcasting formats, or the use of AI and VR, tens of billions of euros are being poured into new technologies, products, and ideas that are set to shape the sporting experience of tomorrow. But where exactly? Real insights and business cases can be found on our Sport Tech Stage.
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Sports Tech
Tech-Park

Adidas Gaming: For the Next Generation of Sports

Thomas Wehner
Adidas
Lastname with W
Tech-Park
English
false
Sports Tech
Music & Entertainment
Commercialization
Media
Tech-Park

From Broadcast to Cinematic Live: How Cinema Aesthetics Redefine Live Sports and Events

Thomas Riedel
Riedel Group
Lastname with R
Carsten Voßkühler
Riedel
Lastname with V
Tech-Park
German
false
Digitalization
Sports Tech
Football
Tech-Park

Women's Football Marketing as Value Add: Rethinking Digital Touchpoints

Torge Cordes
WallDecaux
Lastname with C
Jan-Luca Lossau
SV Werder Bremen
Lastname with L
Tech-Park
German
false
Digitalization
Sports Tech
Commercialization
Tech-Park

New Stadium, New DNA: The Digital Evolution of Karlsruher SC

Achim Ittner
SAP
Lastname with I
Luca Maibaum
Karlsruher SC
Lastname with M
Tech-Park
German
false
Sports Tech
Tech-Park

AI vs. The Sports Industry: How Can Marketing Teams Protect Their Brand Against Social Media Attacks?

Naveh Ben Dror
Spikerz
Lastname with D
Tech-Park
English
false
Sports Tech
Tech-Park

Innovation, Reach, Business: How New Sporting Events Become International Brands

David Klemperer
PRG
Lastname with K
Thomas Harsch
Freestyle Chess
Lastname with H
Christian Clemens
Icon League
Lastname with C
Philipp Masurat
Oktagon MMA
Lastname with M
Tech-Park
German
false
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