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Economy & Society

Sport is much more than just an economic driver. It inspires people, shapes values, and strengthens social cohesion. The focus is on topics such as Germany's Olympic bid, the new Sports Promotion Act, and the future prospects for sport in Germany.
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Football
Economy & Society
Sponsorship & Brands
Stage X3

Female Leadership: The Strategies of Two Top Managers in the Football Business

Julia Möhn
Fußball kann mehr
Lastname with M
Daniela Bauer
SK Rapid
Lastname with B
Isabella Thun
Hellas Verona FC
Lastname with T
Stage X3
German
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Fashion
Stage X3

United by Sport: Scaling a Customer-Led Brand

Céline Del Genes
DECATHLON
Lastname with G
Stage X3
English
false
Marketing & Communication
Economy & Society
Stage X1

Next Level Athlete Management: From Athletes to Legends

Marc Kosicke
projectFIVE
Lastname with K
Moritz Fürste
Hyrox
Lastname with F
Laura Ludwig
Hamburger SV & Olympic Champion in Beach Volleyball
Lastname with L
Jonas Boldt
POWWOW Sports & Former Bundesliga Manager
Lastname with B
Stage X1
German
false
Football
Economy & Society
Stage X2

Impact Investing in Sport: From Good Intentions to Measurable Added Value

Johannes B. Kerner
Showmaster & Football Commentator
Lastname with K
Franziska Fey
DFL Stiftung
Lastname with F
Andreas Luthe
VfL Bochum
Lastname with L
Benedikt Alt
Value for Good
Lastname with A
Niko Kappel
VfB Stuttgart
Lastname with K
Stage X2
German
false
Sponsorship & Brands
Economy & Society
Marketing & Communication
Stage X3

Sport as a Brand Stage: Strategies, Objectives, and Impact of Top Brands

Gerd Voss
Volkswagen
Lastname with V
Volker Greiner
Emirates
Lastname with G
Rolf Lange
EDEKA
Lastname with L
Merle A. Meier-Holsten
Deutsche Bank
Lastname with M
Stage X3
German
false
Commercialization
Marketing & Communication
Economy & Society
Tech-Park

Fan Engagement: What Fans Really Want and What Clubs Make of It

Sebastian Rohloff
HUDDLE.sport
Lastname with R
Maximilian Madeja
SLC Management
Lastname with M
Tech-Park
German
false
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