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Sports Tech

Whether it's smart wearables, new broadcasting formats, or the use of AI and VR, tens of billions of euros are being poured into new technologies, products, and ideas that are set to shape the sporting experience of tomorrow. But where exactly? Real insights and business cases can be found on our Sport Tech Stage.
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Sports Tech
Stage X1

Inside the Faktory: How Innovation and Strategy Drive Growth and Revenue in the Sports Industry

Aitor Jiménez Villar
Baskonia Alavés Group
Lastname with V
Stage X1
English
false
Sports Tech
Commercialization
Ticketing
Floor Y - Masterclasses

From Isolated Solutions to an Integrated Platform – SAP’s Innovation for Ticket, Guest, and Compliance Management

Carsten Wohlrath
SAP
Lastname with W
Christian Weinberger
Zazou Studio
Lastname with W
Lars Lamade
SAP
Lastname with L
Floor Y - Masterclasses
German
false
Sports Tech
Floor Y - Masterclasses

Agentic Commerce: How Data-Driven Intelligence Creates Growth for Clubs and Venues

Giuseppe Lumia
Unzer
Lastname with L
Pascal Beij
UNZER
Lastname with B
Hannes Glässer
RB Leipzig
Lastname with G
Julien Wegener
snec
Lastname with W
Floor Y - Masterclasses
false
Sports Tech
Commercialization
Floor Y - Masterclasses

Behind the Badge: How Top Clubs Manage Travel, Spend and Control

Michael Rap
Pleo
Lastname with R
Julien Keibel
German Hockey Federation
Lastname with K
Dirk Weipert
Hyrox
Lastname with W
Floor Y - Masterclasses
English
false
Football
Media
Sports Tech
Digitalization
Floor Y - Masterclasses

Data-Driven Storytelling using Generative Media

Kai Arne Krutzke
Sportec Solutions AG
Lastname with K
Floor Y - Masterclasses
English
false
Sports Tech
Digitalization
AI
Ticketing
Floor Y - Masterclasses

The Future of Sports Commerce: Programmable Financial Services and the AI Economy

Jens Natelberg
Stripe
Lastname with N
Till Dietrich
Stripe
Lastname with D
Floor Y - Masterclasses
English
false
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