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AI

AI has long been more than just a buzzword. Whether it's performance analysis, content automation, or fan personalization, the intelligent use of artificial intelligence is changing the rules of the game. Experts provide insights into the smartest use cases.
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AI
Sponsorship & Brands
Stage X3

The Authentic Edge: How AI Is Shifting the Rules of the Game in Sponsoring

Lorenz Beringer
Lobeco
Lastname with B
Prof. Dr. Sascha L. Schmidt
WHU - Otto Beisheim School of Management
Lastname with S
Dr. Henning Stiegenroth
German Telekom
Lastname with S
Stage X3
German
false
Sports Tech
AI
Tech-Park

More Than Just Service: 1. FC Köln’s AI Chatbot

Ulf Loetschert
LoyJoy
Lastname with L
Merlin Klüver
1. FC Köln
Lastname with K
Tech-Park
German
false
Digitalization
AI
Sports Tech
Football
Media
Stage X1

Redefining the Fan Experience: Sevilla FC's Blueprint for the Digital Era

Jara Cisneros
Sevilla FC
Lastname with C
Stage X1
English
false
Digitalization
AI
Legal
Stage Y7

(More) Fair Play in Court? AI as an Opportunity in Sports and Arbitration Proceedings

Sven Piel
BluePort Legal
Lastname with P
Prof. Dr. Jan F. Orth
Co Editor of “SpuRt”
Lastname with O
Dr. Kostja von Keitz
DFB Federal Court
Lastname with K
Jonathan Kuban
SkillCorner
Lastname with K
Jonas Schlevogt
VfL Bochum
Lastname with S
Stage Y7
German
false
Sports Tech
Digitalization
AI
Ticketing
Floor Y - Masterclasses

The Future of Sports Commerce: Programmable Financial Services and the AI Economy

Jens Natelberg
Stripe
Lastname with N
Till Dietrich
Stripe
Lastname with D
Floor Y - Masterclasses
English
false
AI
Football
Sports Tech
Media
Digitalization
Floor Y - Masterclasses

AI Game Changer: How HBL & S04 transform Media Relations into Measurable Impact

Marc Siekmann
FC Schalke 04
Lastname with S
Frank Leibmann
DAIKIN Handball-Bundesliga
Lastname with L
Moritz Bartling
Teamnext
Lastname with B
Floor Y - Masterclasses
German
false
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