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Sponsoring & Brands

Zielgruppen ändern sich, Werte verschieben sich, Erwartungen steigen. Marken müssen heute Haltung zeigen. Sponsoring ist längst mehr als ein Logo auf dem Trikot: Es geht um Storytelling, Impact und echte Erlebnisse. Welche Strategien schaffen nachhaltige Bindung und echte Nähe zu Communities?
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Fußball
Sponsoring & Brands
Saal Z

Marke trifft Mythos: Wie der FC Bayern und Adidas die Zukunft des Fußballs formen

Bjørn Gulden
Adidas
Nachname mit G
Jan-Christian Dreesen
FC Bayern München
Nachname mit D
Saal Z
Deutsch
true
Sponsoring & Brands
Vermarktung
Marketing & Kommunikation
Saal Z

Puma x Hyrox: Wie eine gemeinsame Vision den Sport neu definiert

Arthur Hoeld
Puma
Nachname mit H
Christian Toetzke
Hyrox
Nachname mit T
Saal Z
Deutsch
true
Sponsoring & Brands
Marketing & Kommunikation
Saal X1

More Platform, More Community: How Successful Brands Structure Their Sponsorship Landscape

Manuel Köppl
HAIX
Lastname with K
Tommy Kempert-Gmür
DRAVT
Nachname mit K
Oliver Hicks
Just Eat Takeaway
Nachname mit H
Saal X1
Englisch
false
Sponsoring & Brands
Saal X2

Tech trifft Tradition: Wie Bitpanda und AC Mailand Sponsoring neu denken

Dominik Beier
Bitpanda
Nachname mit B
Maikel Oettle
AC Mailand
Nachname mit O
Saal X2
Deutsch
false
Fußball
Wirtschaft & Gesellschaft
Sponsoring & Brands
Saal X3

Female Leadership: Die Strategien von zwei Top-Managerinnen im Fußball-Business

Julia Möhn
Fußball kann mehr
Nachname mit M
Daniela Bauer
SK Rapid
Nachname mit B
Isabella Thun
Hellas Verona FC
Nachname mit T
Saal X3
Deutsch
false
Sponsoring & Brands
Marketing & Kommunikation
Wirtschaft & Gesellschaft
Fashion
Saal X3

United by Sport: Scaling a Customer-Led Brand

Céline Del Genes
DECATHLON
Nachname mit G
Saal X3
Englisch
false
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Anreise
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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
https://www.cch.de/besuchen/anreise
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