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Sponsoring & Brands

Zielgruppen ändern sich, Werte verschieben sich, Erwartungen steigen. Marken müssen heute Haltung zeigen. Sponsoring ist längst mehr als ein Logo auf dem Trikot: Es geht um Storytelling, Impact und echte Erlebnisse. Welche Strategien schaffen nachhaltige Bindung und echte Nähe zu Communities?
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Sponsoring & Brands
Vermarktung
Marketing & Kommunikation
Saal Z

Puma x Hyrox: Wie eine gemeinsame Vision den Sport neu definiert

Arthur Höld
Puma
Nachname mit H
Christian Toetzke
Hyrox
Nachname mit T
Saal Z
Deutsch
true
Sponsoring & Brands
Saal X1

Hack the Feed: Wird Training Wear künftig zum stärksten Sponsoring-Asset?

Christian Kothe
Sportfive Germany
Nachname mit K
Matthias Tillmann
FC Schalke 04
Nachname mit T
Tobias Ragge
HRS Group
Nachname mit R
Saal X1
Deutsch
false
Sponsoring & Brands
Marketing & Kommunikation
Vermarktung
Saal X1

From Milwaukee to the World: How the Bucks Expand Markets, Build Strategic Partnerships, and Execute Global Growth

Shivs Thevarr
Milwaukee Bucks
Nachname mit T
Saal X1
Englisch
false
Sponsoring & Brands
Marketing & Kommunikation
Fashion
Wirtschaft & Gesellschaft
Saal X1

The intersection of Sport, Lifestyle, and Culture: Forge deeper Customer Bonds

Matthew Glynn
Zalando
Nachname mit G
Saal X1
Englisch
false
Sponsoring & Brands
Marketing & Kommunikation
Saal X3

Emotionen von der Arena auf den Asphalt: Der Sport als Wachstumstreiber für Automobilmarken

Michael Manske
Polestar
Nachname mit M
Roman Franke
Citroën Deutschland
Nachname mit F
Saal X3
Deutsch
false
Sponsoring & Brands
Wirtschaft & Gesellschaft
Saal X3

Eleganz trifft Haltung – Was Marken mit Turnen bewegen können

Alfons Hölzl
Deutscher Turner-Bund
Nachname mit H
Xenia Raad
Ferrero
Nachname mit R
Saal X3
Deutsch
false
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