Marketing & Kommunikation

Von TikTok bis Threads, von Influencern bis KI-Kampagnen – Sportkommunikation war nie schneller, direkter und kreativer. Die Vielzahl an Formaten fordert neue Strategien. Wie gelingt effektive Kommunikation im digitalen Dauerrauschen? Die SPOBIS Conference liefert Antworten und Best Cases.

Stages

Ebene Y - Masterclasses

Tech-Park

Saal Z

Saal Y7

Saal X3

Saal X2

Saal X1

Speakers

Language

Deutsch

Englisch

Speaker

Ingo Klein

Fabian Veit

Nils Trott

Maren Huth

Franziska Müllers

Dirk Weipert

Jan Dreisbach

Jona Stachelhaus

Matthias Lahr

Maximilian Finke

Christian Missy

Saskia Lang

Mario Lucan

Hauke Albers

Andreas Narozny

Emily Bessoir

Sonja Greinacher

Philipp Masurat

Jonas Schlevogt

Bastian Zuber

Till Dietrich

Oliver Hicks

Jonas Boldt

Christoph Nestelberger

Pascal Beij

Julien Wegener

Hannes Glässer

Julien Keibel

Michael Rap

Mareike Philippi

Julian Gooßes

Florian Demnitz

Anja Lüthi

Fabio Jetses

Franziska Schewe

Carsten Voßkühler

Thomas Riedel

Niko Backspin

Johanna Mühlbeyer

Thorsten Weiß

Julio Carandini

Manu Thiele

Jan-Christian Dreesen

Bjørn Gulden

Holger Enßlin

Nils Hachmann

Jannik Kirchner

Laura Ludwig

Maikel Oettle

Michael Naversnik

Julius Thole

Tobias Jung

Max Sorst

Christian Clemens

Niko Kappel

Lars Lamade

Christian Weinberger

Carsten Wohlrath

Luca Maibaum

Andreas Luthe

Roman Schade

Naveh Ben Dror

Maurits Schön

Henning Feindt

Merle A. Meier-Holsten

Thorsten Storm

Jonathan Kuban

Dr. Kostja von Keitz

Benedikt Alt

Andrew Ryan

Hans Gabbe

Marcus Beisiegel

Matthias Killing

Markus Krösche

Axel Schulz

Tanja Roth

Andreas Rettig

Stefan Schuster

Thomas Harsch

Sami Khedira

Boris Röder

Kevin Kühnert

Axel Hellmann

Volker Greiner

Gerd Voss

Samir Kizaoui

Tommy Kempert-Gmür

Maximilian Madeja

Meira Werner

Prof. Dr. Jan F. Orth

Prof. Dr. Jürgen Mittag

Stephanie Schwartz

Christoph Holstein

Emanuel Odiase

Florian Winter

Nina Meinke

Giuseppe Lumia

Fabian Ziemer

Alexander Schwan

Charlie Lambropoulos

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Marketing & Kommunikation

Medien

Saal X3

Football Reloaded: Turning Local Players into Global Content Powerhouses

Patrick Fischer

OneFootball

Nachname mit F

Marco Castellaneta

Juventus Football Club

Nachname mit C

Bastian Zuber

DFL Digital Sports

Nachname mit Z

Saal X3

Englisch

false

Digitalisierung

Sport-Tech

Vermarktung

Marketing & Kommunikation

Medien

Saal X3

Global Monetization of Live Sports: Google & DAZN’s Scalable Ad Strategy for the FIFA Club World Cup

Justin Gupta

Google

Nachname mit G

Saal X3

Englisch

false

Marketing & Kommunikation

Vermarktung

Digitalisierung

Medien

Saal X3

Juventus Creator Lab: Inside a Football Club’s Content Revolution

Marco Castellaneta

Juventus Football Club

Nachname mit C

Saal X3

Englisch

false

Vermarktung

Marketing & Kommunikation

Ebene Y - Masterclasses

Participation Sports in der Praxis: 3 neue Formate für Reichweite, Aktivierung und Wachstum

Anja Lüthi

Infront

Nachname mit L

Franziska Schewe

Infront

Nachname mit S

Fabio Jetses

XLETIX

Nachname mit J

Ebene Y - Masterclasses

Deutsch

false

Vermarktung

Handball

Fußball

Marketing & Kommunikation

Sponsoring & Brands

Ebene Y - Masterclasses

Volkswagen - Side Event

Gerd Voss

Volkswagen

Nachname mit V

Mark Schober

Deutscher Handball Bund

Nachname mit S

Ebene Y - Masterclasses

Deutsch

false

Vermarktung

Marketing & Kommunikation

Ebene Y - Masterclasses

Markenstärke durch Glaubwürdigkeit: Wie Werte durch Turnsport aktiviert werden und Wirkung entfalten

Xenia Raad

Ferrero

Nachname mit R

Johanna Mühlbeyer

Johanna Mühlbeyer Coaching

Nachname mit M

Thorsten Weiß

Deutscher Turner-Bund

Nachname mit W

Darja Varfolomeev

Rhythmische Sportgymnastik

Nachname mit V

Ebene Y - Masterclasses

Deutsch

false

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Anreise

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/besuchen/anreise

Anreise mit dem Zug

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Michael Fritz

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Prof. Dr. Sascha L. Schmidt

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Prof. Dr. Rainer Tarek Cherkeh

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