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Where Sports Meets Culture: How to Build the Most Fashionable Brand in Football
See our speakers:
Sonya Kondratenko
Marketing Director
FC Athens Kallithea
Lastname with K
About the session:
Football is more than a game – it’s a cultural movement. Sonya Kondratenko, Director of Marketing at FC Athens Kallithea, shows how clubs can transcend the pitch to become lifestyle brands, blending sport, fashion, and identity into one powerful story.
Language: English
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