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How Uber positions itself in sponsorship

Speaker:

Christoph Weigler
General Manager Germany, Austria, Switzerland
Uber
Lastname with W
Sponsorship & Brands
Marketing & Communication
Stage X2

About the session:

In Germany, Uber is primarily active in sponsorship through the naming rights to the Uber Arena – internationally, the company is involved with FC Barcelona and the upcoming Olympic Games. Germany CEO Christoph Weigler explains the strategy behind it.

Language: German

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