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Sponsoring & Brands

Zielgruppen ändern sich, Werte verschieben sich, Erwartungen steigen. Marken müssen heute Haltung zeigen. Sponsoring ist längst mehr als ein Logo auf dem Trikot: Es geht um Storytelling, Impact und echte Erlebnisse. Welche Strategien schaffen nachhaltige Bindung und echte Nähe zu Communities?
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Vermarktung
Handball
Fußball
Marketing & Kommunikation
Sponsoring & Brands
Ebene Y - Masterclasses

Volkswagen - Side Event

Gerd Voss
Volkswagen
Nachname mit V
Mark Schober
Deutscher Handball Bund
Nachname mit S
Ebene Y - Masterclasses
Deutsch
false
Fußball
Vermarktung
Sponsoring & Brands
Ebene Y - Masterclasses

Transformation braucht Kommunikation - Nachhaltigkeit als Business Case im Sponsoring

Max Sorst
SPORTFIVE
Nachname mit S
Julian Gooßes
Wilo
Nachname mit G
Andreas Narozny
RWE
Nachname mit N
Ingo Klein
Borussia Dortmund
Nachname mit K
Florian Demnitz
Borussia Dortmund
Nachname mit D
Ebene Y - Masterclasses
Deutsch
false
Fußball
Medien
Sponsoring & Brands
Ebene Y - Masterclasses

Bitpandas Länderübergreifende Kapmagne H2/2025 - Planung, Umsetzung & Ergebnisse

Christoph Nestelberger
Bitpanda
Nachname mit N
Ebene Y - Masterclasses
Deutsch
false
Fußball
Sponsoring & Brands
Ebene Y - Masterclasses

Als Underdog in die Marken-Champions-League

Manuel Köppl
HAIX
Nachname mit K
Sara Funk
HAIX
Nachname mit F
Felix Frey
Rummenigge Sport Marketing
Nachname mit F
Richard Werner
Rummenigge Sport Marketing
Nachname mit W
Florian Fischer
Hertz6
Nachname mit F
Ebene Y - Masterclasses
Deutsch
false
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