Sponsoring & Brands

Zielgruppen ändern sich, Werte verschieben sich, Erwartungen steigen. Marken müssen heute Haltung zeigen. Sponsoring ist längst mehr als ein Logo auf dem Trikot: Es geht um Storytelling, Impact und echte Erlebnisse. Welche Strategien schaffen nachhaltige Bindung und echte Nähe zu Communities?

Stages

Ebene Y - Masterclasses

Tech-Park

Saal Z

Saal Y7

Saal X3

Saal X2

Saal X1

Speakers

Language

Deutsch

Englisch

Speaker

Ingo Klein

Fabian Veit

Nils Trott

Maren Huth

Franziska Müllers

Dirk Weipert

Jan Dreisbach

Jona Stachelhaus

Matthias Lahr

Maximilian Finke

Christian Missy

Saskia Lang

Mario Lucan

Hauke Albers

Andreas Narozny

Emily Bessoir

Sonja Greinacher

Philipp Masurat

Jonas Schlevogt

Bastian Zuber

Till Dietrich

Oliver Hicks

Jonas Boldt

Christoph Nestelberger

Pascal Beij

Julien Wegener

Hannes Glässer

Julien Keibel

Michael Rap

Mareike Philippi

Julian Gooßes

Florian Demnitz

Anja Lüthi

Fabio Jetses

Franziska Schewe

Carsten Voßkühler

Thomas Riedel

Niko Backspin

Johanna Mühlbeyer

Thorsten Weiß

Julio Carandini

Manu Thiele

Jan-Christian Dreesen

Bjørn Gulden

Holger Enßlin

Nils Hachmann

Jannik Kirchner

Laura Ludwig

Maikel Oettle

Michael Naversnik

Julius Thole

Tobias Jung

Max Sorst

Christian Clemens

Niko Kappel

Lars Lamade

Christian Weinberger

Carsten Wohlrath

Luca Maibaum

Andreas Luthe

Roman Schade

Naveh Ben Dror

Maurits Schön

Henning Feindt

Merle A. Meier-Holsten

Thorsten Storm

Jonathan Kuban

Dr. Kostja von Keitz

Benedikt Alt

Andrew Ryan

Hans Gabbe

Marcus Beisiegel

Matthias Killing

Markus Krösche

Axel Schulz

Tanja Roth

Andreas Rettig

Stefan Schuster

Thomas Harsch

Sami Khedira

Boris Röder

Kevin Kühnert

Axel Hellmann

Volker Greiner

Gerd Voss

Samir Kizaoui

Tommy Kempert-Gmür

Maximilian Madeja

Meira Werner

Prof. Dr. Jan F. Orth

Prof. Dr. Jürgen Mittag

Stephanie Schwartz

Christoph Holstein

Emanuel Odiase

Florian Winter

Nina Meinke

Giuseppe Lumia

Fabian Ziemer

Alexander Schwan

Charlie Lambropoulos

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Sponsoring & Brands

Saal X1

From Courtside to Curbside: Designing World-Class Service Experiences with SIXT and the Lakers

Kelsey Brockway

LA Lakers

Nachname mit B

Tobias Freundlieb

Sixt

Nachname mit F

Saal X1

Englisch

false

Sponsoring & Brands

Saal X3

The Authentic Edge: Wie KI die Spielregeln im Sponsoring verschiebt

Lorenz Beringer

Lobeco

Nachname mit B

Prof. Dr. Sascha L. Schmidt

WHU - Otto Beisheim School of Management

Nachname mit S

Dr. Henning Stiegenroth

Deutsche Telekom

Nachname mit S

Saal X3

Deutsch

false

Sponsoring & Brands

Wirtschaft & Gesellschaft

Marketing & Kommunikation

Saal X3

Sport als Markenbühne: Strategien, Ziele und Wirkung von Top-Brands

Gerd Voss

Volkswagen

Nachname mit V

Volker Greiner

Emirates

Nachname mit G

Rolf Lange

EDEKA

Nachname mit L

Merle A. Meier-Holsten

Deutsche Bank

Nachname mit M

Saal X3

Deutsch

false

Sponsoring & Brands

Marketing & Kommunikation

Vermarktung

Saal X3

Das Agenturmodell der Zukunft: Wo der Sport Vorbild sein kann – und wo er noch lernen muss

Kai Rippe

SPORTFIVE

Nachname mit R

Dominic Czaja

DOJO

Nachname mit C

Robert Zitzmann

Jung von Matt SPORTS

Nachname mit Z

Saal X3

Deutsch

false

Sponsoring & Brands

Saal X3

Beer and Sports: How Corona, Stella Artois, and More Are Celebrating with Sports Fans

Arnaud Hanset

AB InBev

Nachname mit H

Saal X3

Englisch

false

Sponsoring & Brands

Saal X1

Hack the Feed: Wird Training Wear künftig zum stärksten Sponsoring-Asset?

Christian Kothe

SPORTFIVE

Nachname mit K

Matthias Tillmann

FC Schalke 04

Nachname mit T

Tobias Ragge

HRS Group

Nachname mit R

Saal X1

Deutsch

false

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Anreise

Location

CCH - Congress Center Hamburg

Congressplatz 1
20355 Hamburg

https://www.cch.de/besuchen/anreise

Anreise mit dem Zug

zum Angebot

Hotels & Unterkünfte

Unsere Hotelempfehlung mit Sonderkonditionen

Zum Angebot

Altes Hafenamt

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