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Sponsoring & Brands

Zielgruppen ändern sich, Werte verschieben sich, Erwartungen steigen. Marken müssen heute Haltung zeigen. Sponsoring ist längst mehr als ein Logo auf dem Trikot: Es geht um Storytelling, Impact und echte Erlebnisse. Welche Strategien schaffen nachhaltige Bindung und echte Nähe zu Communities?
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Sponsoring & Brands
Marketing & Kommunikation
Wirtschaft & Gesellschaft
Saal X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Nachname mit H
Saal X2
Englisch
false
Sponsoring & Brands
Saal Z

Touchdown, Homerun, Traumtor: Die Erfolgsstrategie der Lovebrand Strauss

Henning Strauss
Strauss
Nachname mit S
Saal Z
Deutsch
false
Sponsoring & Brands
Marketing & Kommunikation
Saal X2

Wie sich Uber im Sponsoring aufstellt

Christoph Weigler
Uber
Nachname mit W
Saal X2
Deutsch
false
Fußball
Medien
Sponsoring & Brands
Ebene Y - Masterclasses

Bitpandas Länderübergreifende Kapmagne H2/2025 - Planung, Umsetzung & Ergebnisse

Speakers for this slot will follow shortly.
Ebene Y - Masterclasses
Deutsch
false
Fußball
Sponsoring & Brands
Ebene Y - Masterclasses

Als Underdog in die Marken-Champions-League

Manuel Köppl
HAIX
Nachname mit K
Sara Funk
HAIX
Nachname mit F
Felix Frey
Rummenigge Sport Marketing
Nachname mit F
Richard Werner
Rummenigge Sport Marketing
Nachname mit W
Florian Fischer
Hertz6
Nachname mit F
Ebene Y - Masterclasses
Deutsch
false
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