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Medien

Medien sind das Rückgrat des modernen Sports – ständig in Bewegung, ständig im Wandel. Streaming, Creator-Economy und KI verändern die Branche rasant. 2026 steht für Echtzeit, Personalisierung und neue Plattformstrategien. Wie sieht das Sporterlebnis der Zukunft aus?
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Fußball
Vermarktung
Medien
Saal Z

National, international, digital: Wie die DFL die Vermarktung neu aufstellt

Steffen Merkel
DFL
Nachname mit M
Saal Z
Deutsch
true
Wirtschaft & Gesellschaft
Medien
Saal Z

Visionen für den deutschen Sport der Zukunft: Was der Sport in Deutschland ist – und was er sein könnte

Dr. Christiane Schenderlein
Bundesrepublik Deutschland
Nachname mit S
Christine Strobl
ARD
Nachname mit S
Christian Seifert
Dyn I Stiftung Deutsche Sporthilfe
Nachname mit S
Pia Greiten
Athleten Deutschland e.V.
Nachname mit G
Saal Z
Deutsch
true
Fußball
Medien
Saal Z

Leading the Game: How UEFA Is Shaping the Future of Global Football Marketing

Guy-Laurent Epstein
UEFA
Nachname mit E
Saal Z
Englisch
true
Sport-Tech
Musik & Entertainment
Vermarktung
Medien
Tech-Park

From Broadcast to Cinematic Live – Wie Kino-Ästhetik Live-Sport & Events neu definiert

Thomas Riedel
Riedel Group
Nachname mit R
Carsten Voßkühler
Riedel
Nachname mit V
Tech-Park
Deutsch
false
Digitalisierung
Fußball
Medien
Tech-Park

OneFootball - From Media to Football Ecosystem

Maurits Schön
OneFootball
Nachname mit S
Tech-Park
Deutsch
false
Marketing & Kommunikation
Medien
Saal X3

Deutscher Basketball. All In – gelingt jetzt der Durchbruch?

Andrew Ryan
FIBA Media
Nachname mit R
Matthias Killing
ProSiebenSat.1
Nachname mit K
Saal X3
Englisch
false
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