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Marketing & Kommunikation

Von TikTok bis Threads, von Influencern bis KI-Kampagnen – Sportkommunikation war nie schneller, direkter und kreativer. Die Vielzahl an Formaten fordert neue Strategien. Wie gelingt effektive Kommunikation im digitalen Dauerrauschen? Die SPOBIS Conference liefert Antworten und Best Cases.
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Sponsoring & Brands
Marketing & Kommunikation
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Saal X1

The Intersection of Sport, Lifestyle, and Culture: Forge Deeper Customer Bonds

Matthew Glynn
Zalando
Nachname mit G
Saal X1
Englisch
false
Marketing & Kommunikation
Fashion
Musik & Entertainment
Wirtschaft & Gesellschaft
Saal X1

Culture, Communities, Collaborations: Wie Clubs mit Identität echte Differenzierung schaffen

Nils Unterharnscheidt
Societas
Nachname mit U
Saal X1
Deutsch
false
Fußball
Digitalisierung
Marketing & Kommunikation
Saal X1

How Liverpool FC Streamlines Production Workflows to Connect with its Global Fanbase

Andy Fletcher
FC Liverpool
Nachname mit F
Paul Strafford
FC Liverpool
Nachname mit S
Saal X1
Englisch
false
Sponsoring & Brands
Marketing & Kommunikation
Saal X3

Emotionen von der Arena auf den Asphalt: Der Sport als Wachstumstreiber für Automobilmarken

Michael Manske
Polestar
Nachname mit M
Roman Franke
Citroën Deutschland
Nachname mit F
Saal X3
Deutsch
false
Sponsoring & Brands
Marketing & Kommunikation
Wirtschaft & Gesellschaft
Saal X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Nachname mit H
Saal X2
Englisch
false
Marketing & Kommunikation
Musik & Entertainment
Vermarktung
Saal X3

Embracing Innovation and Moving Beyond Tradition: How World Athletics take the Sport to the next Level

Jon Ridgeon
World Athletics
Nachname mit R
Saal X3
Englisch
false
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