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Marketing & Kommunikation

Von TikTok bis Threads, von Influencern bis KI-Kampagnen – Sportkommunikation war nie schneller, direkter und kreativer. Die Vielzahl an Formaten fordert neue Strategien. Wie gelingt effektive Kommunikation im digitalen Dauerrauschen? Die SPOBIS Conference liefert Antworten und Best Cases.
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Sponsoring & Brands
Wirtschaft & Gesellschaft
Marketing & Kommunikation
Saal X3

Sport als Markenbühne: Strategien, Ziele und Wirkung von Top-Brands

Gerd Voss
Volkswagen
Nachname mit V
Volker Greiner
Emirates
Nachname mit G
Rolf Lange
EDEKA
Nachname mit L
Merle A. Meier-Holsten
Deutsche Bank
Nachname mit M
Saal X3
Deutsch
false
Vermarktung
Marketing & Kommunikation
Wirtschaft & Gesellschaft
Tech-Park

Fan Engagement - Was Fans wirklich wollen und was Clubs daraus machen

Sebastian Rohloff
HUDDLE.sport
Nachname mit R
Maximilian Madeja
SLC Management
Nachname mit M
Tech-Park
Deutsch
false
Fußball
Vermarktung
Marketing & Kommunikation
Saal X2

Winning the Brand Race: Positionierungsstrategien für Teams in Icon & Baller League

Felix Kroos
Einfach mal Luppen
Nachname mit K
Meira Werner
Eintracht Spandau
Nachname mit W
Samir Kizaoui
Sportfive
Nachname mit K
Thorsten Storm
The Pack FC
Nachname mit S
Jannik Kirchner
DNA Athletics
Nachname mit K
Saal X2
Deutsch
false
Handball
Marketing & Kommunikation
Vermarktung
Saal X2

Von der Arena auf den Screen – Handball zwischen Traditionsbewusstsein und zunehmender Medialisierung

Frank Bohmann
Handball-Bundesliga
Nachname mit B
Andreas Heyden
Dyn Media
Nachname mit H
Axel Balkausky
ARD
Nachname mit B
Henning Feindt
Axel Springer
Nachname mit F
Saal X2
Deutsch
false
Sponsoring & Brands
Marketing & Kommunikation
Vermarktung
Saal X3

Das Agenturmodell der Zukunft: Wo der Sport Vorbild sein kann – und wo er noch lernen muss

Kai Rippe
SPORTFIVE
Nachname mit R
Dominic Czaja
DOJO
Nachname mit C
Robert Zitzmann
Jung von Matt SPORTS
Nachname mit Z
Saal X3
Deutsch
false
Sponsoring & Brands
Marketing & Kommunikation
Vermarktung
Saal X1

From Milwaukee to the World: How the Bucks Expand Markets, Build Strategic Partnerships, and Execute Global Growth

Shivs Thevarr
Milwaukee Bucks
Nachname mit T
Saal X1
Englisch
false
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CCH - Congress Center Hamburg
Congressplatz 1
20355 Hamburg
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